Tendon Kohaku Dessert Launch Campaign
Case Study 1 (Food)
To promote Tendon Kohaku’s newest dessert, I produced a short-form video combining visually appealing storytelling with practical tips, like how to avoid long lines and make the most of the dining experience.
The content performed exceptionally well, achieving 1.4M reach, 1.8M views, and a 56% engagement rate, effectively driving awareness and interest for the launch.
Whidbey Island Itinerary Video
Case Study 2 (PNW)
For my Whidbey Island feature, I created a full itinerary video packed with local experiences and scenic highlights.
It reached over 173,000 views with a 10% engagement rate, and the comments reflected genuine excitement. Viewers said they were saving the video, doing the full itinerary, and even using it for current trips.
Some mentioned it brought back memories of living there, showing how travel storytelling can spark both inspiration and nostalgia.
Philippine Airlines- Seattle Inaugural Flight
Case Study 3 (Travel & Tourism)
I created a video capturing Philippine Airlines’ historic inaugural flight landing in SEA airport from Manila, a milestone marking the first-ever direct connection between the two cities.
The content celebrated this achievement and highlighted the Port of Seattle’s commitment to expanding global connectivity and serving diverse communities, while sharing key flight details for travelers.
The video reached 72K views with a 4% engagement rate, sparking excitement among viewers. Many expressed surprise that the route hadn’t existed before and enthusiasm about the new connection.
Pierce Transit- “Let’s Eatsplore” series
Case Study 4 (Sustainability)
For Pierce Transit’s first influencer campaign, I closely collaborated with the team, who were new to influencer marketing, to create a video that combined sustainable transportation with support for local businesses.
Featuring a local business while riding one of their bus routes, the content showed how transit can connect communities and boost local economies. The partner was very impressed with the results, leading to the video being turned into a TV commercial and sparking a long-term partnership, evolving into a series where we explore different neighborhoods across Pierce County using their bus routes.
This campaign demonstrates how creative storytelling can drive awareness, community engagement, and positive impact while introducing a brand to influencer marketing.
